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Gotcha4Life: ‘We have to find creative ways to reach our audience.’

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Gotcha4Life: ‘We have to find creative ways to reach our audience.’

As part of our Voice of Customer series, we spoke with Tim Hodgson, CEO of Gotcha4Life, about the challenges Gotcha4Life has faced  during the COVID-19 outbreak.

Gotcha4Life is an Australian not-for-profit organisation that advocates for preventative mental health programs. Through educational workshops and products, the organisation aims to build mental fitness in communities across Australia.

“There’s greater demand than ever for mental health programs”, says Tim.

“However, fundraising is just tougher and tougher. A lot of the traditional fundraising streams have largely disappeared.”

“We have to focus on what’s core to us, but we have to find creative ways to reach our audience.”

Watch our video to discover how Gotcha4Life has innovated to overcome the challenges of COVID-19 and learn about the organisation’s positive impact on communities across Australia.

Watch our virtual event: ‘Leading through the COVID-19 crisis’

On 26 May, we held our first Sage Advice Live virtual event. Watch our video to hear from our panel on how their businesses have navigated the challenges of COVID-19, what the future business landscape will look like, and tips on how you can survive and thrive.

You'll hear from:

  • Cindy Nicholson, CEO, Braintree
  • Mark Chapman, Tax Communications Director, H&R Block
  • Danielle Wood, Program Director, Grattan Institute
  • Kerry Agiasotis, MD & EVP APAC, Sage
  • Mark Jones, Chief Storyteller & CEO, Filtered Media (Host)
Watch Video

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