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Traction on Demand - Canada

Traction on Demand gains business agility with Sage Intacct

North American Salesforce consulting and application development specialist transforms finance team to a strategic partner of the business through the smart sophistication of Sage Intacct.
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In pursuit of business efficiency and reliable financials

Rapid growth brought new business complexity to Traction on Demand, and data disconnects between QuickBooks and Salesforce meant the high manual workload for the finance team was beginning to become problematic. Routine invoicing took too long, leaving no time for higher-level strategic work. It was time for an agile financial management platform.

Lack of integration caused a lot of manual work for my team. It was impacting the business because our applications were siloed, and we didn’t have consistent data.

Corinne Hua
CFO

Faster and smarter with integrated financial management

Sage Intacct has eliminated manual work, streamlined processes, and ensured a consistent set of business-ready, real-time data for Traction on Demand. The finance team is operating faster and smarter, with monthly invoicing time cut by 60% from 24 hours to 10 hours, while monthly close takes just five days instead of seven. Cash forecasting accuracy has also improved markedly.

We’re able to forecast our cash with a fair bit of precision, and that’s pretty phenomenal because cash is one of the hardest things to forecast.

Corinne Hua
CFO

Transformation into a strategic business partner

For Corinne, with two decades in finance leadership roles at technology companies, the greatest satisfaction since migrating to Sage Intacct has come from transforming Traction on Demand’s finance function into a valued business partner. Using Sage Intacct as the trusted system of record has enabled greater transparency and more informed decision-making.

Our finance team has come a long way to become a strategic partner to the business, and Sage Intacct has been critical in that evolution.

Corinne Hua
CFO

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