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Sage Membership to help South African SMBs navigate a time of change and volatility

Refreshed brand: a symbol of the insights and experiences Sage customers will gain as part of the trusted network for small and mid-size businesses (SMBs).

26 October 2022

Sage (FTSE: SGE), the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs), today introduced Sage Membership in South Africa, providing customers with content written by the world’s leading experts on the topics that concern business owners the most.

This follows the announcement of a refreshed Sage brand earlier this year – a symbol of Sage’s evolution and a reflection of SMBs’ changing needs globally. The updated brand embodies Sage’s new purpose, which is to knock down barriers so everyone can thrive. Starting with its customers, Sage is committed to fueling SMB confidence by focusing on simplicity and insight.

Every Sage South Africa customer and partner receives exclusive and automatic access to the benefits of Member Masterclass, rolling out this month. Member Masterclass offers insights through talks and articles from the world’s leading experts and trailblazers on the challenges that are most important for businesses today, featuring content powered by DO Lectures.

Season one delivers insights and advice on how to find and keep great people from experts including Michael Acton Smith, Co-Founder and Co-CEO of Calm; Khalilah Olokunola, Chief People Officer at TRU Colors; and Charlie Gladstone, Author and Creative Entrepreneur.

Pieter Bensch, Executive Vice President for Sage Africa & Middle East, said: "It’s not easy to run a business against a backdrop of load shedding, rising inflation, and poor consumer confidence. Sage Membership is about supporting our customers with insights and human connections to help them thrive through complex times."

Sage research indicates that SMBs are ready to face the future post-COVID. Despite the barriers faced, South African SMBs feel more resilient and are confident in their ability to navigate future risks. As many as 59% surveyed feel they have coped well with the barriers faced, most often by cutting costs, relying on savings, offering new products, and through the adoption of new technology.

Steve Hare, CEO for Sage, said: "The refreshed Sage brand reflects the simplicity, flow, and confidence that Sage can give to customers through greater control and better insights so they’re ready to adapt and thrive. It is a symbol of what we stand for, the successes that have brought us here, and a promise for the experiences we will deliver in the future as we build the trusted network for SMBs."

For more information, visit Sage Membership South Africa.

For media queries:

Idea Engineers (PR agency for Sage)
- Isabel Nkosi
Mobile: +27 (0)76 1174 923
[email protected]


About Sage:

Sage exists to knock down barriers so everyone can thrive, starting with the millions of Small and Mid-Sized Businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis. Find out more at

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