The Practice of Now is vital reading for any professional who aims to overcome changes in the accounting profession. It provides guidance about what the accounting firm of the future will look like by revealing insights from today’s accountant and bookkeeper communities.
Clients' needs and expectations are driving innovation and change, this has been further accelerated in what can only be described as unprecedented times. Accountants can no longer interact with clients in entirely the same way and are developing new strategies to better engage and service their clients.
For the fourth annual report, we:
of accountants believe new technology delivers great value to their business
Ensuring you fully understand how the world looks from the perspective of your clients and building lasting value-packed relationships and tools based on this insight will ensure longevity of your practice. Of those we surveyed, technology has enabled:
An industry on the brink of positive change demands accountants understand their client needs and keep abreast of technologies like automation.
This year’s report reveals an overwhelming majority of accountants recognise clients expect a diverse range of services and skills from them. Clients also expect accountants to understand disruptive technologies. Download the report and:
There’s little doubt that, as the coronavirus disruption of 2020 continues, many accountants have been walking alongside their clients for every step of the journey. Suddenly, accountants have found themselves superheroes of the economy because the help from governments and other bodies has been primarily financial in nature. They’ve both provided and explained the data […]
John D. Rockefeller infamously said: “I always tried to turn every disaster into an opportunity.” With this in mind, accounting professionals recently felt both were thrust upon them following the coronavirus outbreak. They’ve formed the bedrock for businesses, providing advice and assisting with claims for government help. This ties in with the themes of this […]
The Practice of Now survey has been capturing the thoughts and feelings of accounting professionals since 2017, and the latest version is now available. For the 2020 edition of the report, a new element was added: an additional qualitative survey from Coleman Parkes, which involved carrying out in-depth interviews with users of accountancy services. This […]
