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Webinar: Tips to enhance your marketing strategies to grow your practice

Unlocking new business opportunities is a key imperative for Australian accounting practices, however many accounting firms still rely on referrals to get new clients. Imagine how much more your practice can grow if you can reach out to businesses with a different approach.

By understanding what your clients value most, what makes them want to stay with your practice and providing ways to offer an enriched client experience can enhance the effectiveness of your marketing efforts to generate new business.

Join our webinar to gain tips on ways to grow your practice:

  • Learn effective marketing strategies for accountants
  • How CRM can enable proactive client engagement
  • Ways to involve your staff in growing your business
  • Learn how to gain insights from client and practice data to drive marketing initiatives
  • Bonus: Receive an eBook guide to take away

Date: Thursday, 25th March 2021
Time: 11.00am-12.00pm (AEDT)


David Smith
Founder, Smithink and previous CA ANZ president

David Smith is the founder of Smithink that for 20 years has specialised in assisting accounting firms to improve their business performance, expand their service offerings and address difficult partnership issues. He's a past president of CA ANZ and a former partner of the firm that is now BDO Sydney. 


Gary Weisz

Director of Strategic Accounts and Alliances
Sage Software 

A management accountant with a post-graduate qualification in Taxation, Gary has unsurpassed industry knowledge, having spent 25 years providing advice to accounting firms in relation to best-of-breed software solutions, ranging from financial analysis and forecasting to compliance to practice management. 

Resources to help your practice to thrive

Practice of Now 2020 Report
Read the latest independent accountant research with insights from 3000+ accounting professionals in Australia and around the globe. Understand the evolving client landscape and ways accountants are responding with modern service offerings through technologies and altering business practices.
How to transform into a Paperless Practice
Gain practical tips for adopting technology and managing change from leading accounting consultancy Smithink
Voice of Customer - YML Group
Watch our video to discover the lessons YML Group has learnt from COVID-19 and how embracing a digital first ethos helps the organisation to service its clients more effectively.

Sage Accountant Solutions

Find out which product is the right fit for you and your practice.

Sage HandiSoft Online

An online practice management solution for Australian Tax Agents and Accountants:


  • Tax preparation and lodgement
  • Accounting and productivity tools for firms of all sizes
  • Hosted in a secure cloud environment with access to data anytime, anywhere

Sage HandiTax Cloud

Powerful cloud-based tax preparation and lodgement solution enabling:


  • Access to real time data anywhere, anytime
  • Designed with the needs of small and medium firms in mind
  • Intuitive and simple user interface.

Sage Accountant Cloud

A centralised cloud platform to enhance client engagement and maximise current and future opportunities.


  • Integrated with Sage HandiSoft and leveraging the Salesforce ecosystem
  • Facilitates client and team collaboration and document management
  • Access client information anywhere, all in the one place
  • Measure staff productivity

Data Hub

Unifies data across the entire practice to gain data driven insights to effectively manage cash flow and deliver value added services.


  • Stay on top of your compliance work with automated workflows
  • Instant access to business-critical insights
  • Set up automated alerts and scheduled reports

Sage Business Cloud Accounting - Accountant Edition

Everything you need to help clients take care of business.

  • Manage your clients books and payroll, access their data and help them stay compliant with a suite of connected cloud compliance solutions
  • Integrated with Sage HandiSoft allows you to import client’s transactions into HandiLedger and BAS into HandiTax