Alex Hoffman is the Engagement Manager at Syft Analytics. She writes the blog and works on various other aspects of content creation at Syft. Alex has a background in film and television, as well as English Literature, which has endowed her with a love of the written word and its visual representations. She enjoys writing helpful, educational, and entertaining articles for readers. Alex is also currently completing her Master’s in Creative Writing, part time. In her free time, she enjoys reading, writing, dancing, Pilates, running, and a good true crime podcast or series. She can be found in her natural habitat – a bookshop, café, library, or her bedroom – drinking tea and most likely reading.