Ella van Kranenburg has been a lawyer since 1995. She specialises in financial services regulations. In 2012, Ella joined Keijser Van der Velden advocaten, a niche firm that focuses on financial services regulations. She advises her clients on the applicable rules for parties that are active in the financial markets. Her clients include parties that are active in the payment services industry (licensed or exempt) and those that deal with regulations governing the payment services industry (merchants/market places).