Paula Quazi is the co-founder of smol, a rapidly growing sustainable business in the UK delivering eco-friendly homecare products via a customer bespoke subscription service. In just 5 years, smol has become one of the biggest eco brands in the UK household cleaning sector powering nearly 3 million washes a week, and in so doing, saving thousands of tons of carbon, chemicals and plastic across the country.
Before launching smol, Paula ran a marketing consultancy working with many global FMCG and retail businesses, focusing in particular on building sustainable strategies and purpose-led brands. Prior to this she had a successful career at Unilever leading some of their biggest global and local brands.
Paula has a passion for accelerating environmental and social change through businesses with an ambition to contribute beyond traditional commercial goals. She also enjoys supporting and working with other SMEs and young leaders in their drive to create positive change.