Rob Baker

Rob is a specialist in bringing positive psychology to life within organisations. He is the founder and Chief Positive Deviant of Tailored Thinking, a leading and award-winning evidence-based positive psychology, wellbeing and HR consultancy who were named the UK’s HR Consultancy of the Year 2020 by the CIPD.

Rob is world-leading when it comes to enabling and encouraging job crafting within workplaces. He is a TEDX speaker and author of Personalization at Work by Kogan Page, a practical and evidence-informed guide to applying job crafting which was a finalist at the 2021 Business Book Awards. His work, ideas and research on how people can personalise and bring their whole and best selves to their jobs have been presented at academic and professional conferences around the globe.

Rob is a Chartered Fellow of the CIPD and a Chartered Fellow of the Australian HR Institute. He has a first-class Masters in Applied Positive Psychology from the University of Melbourne and continues to collaborate with academics from the University’s Centre for Wellbeing Science.

As a senior HR leader and consultant, Rob has delivered sector-leading and award-winning people initiatives and business transformation projects.