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Sustainability and society : Tech for Good

Empowering business with Data for Good

Learn how we harness the power of data to help reveal hurdles and opportunities to businesses, guiding decision-makers toward a impactful, sustainable future.

Why Data for Good matters?

Data, when used ethically, drives change. It's why our programme matters. We analyse anonymised customer data, delivering SMB insights on Sustainable Development Goals (SDGs), fostering growth while promoting sustainability.

Boost growth and productivity through digitalisation​

Use data to positively influence policy supporting SMB growth.

Unlock innovation through data and cutting edge tech

Share reports and and anonymous data visualisation tracking sustainability goals for SMBs.

Help SMBs become more sustainable

Develop solutions to help SMBs make progress on sustainability goals.

What is the Sage Small Business Tracker?

Sage is providing a real picture of the financial position of SMBs: empowering them with data-driven insights.

In collaboration with Smart Data Foundry and The Centre for Economics and Business Research (Cebr), the Sage Small Business Tracker provides a quarterly financial analysis of an anonymous data set of up to 120,000 customers. The data contains helpful insights for policymakers on the challenges and opportunities facing SMBs to help make more informed and targeted interventions that support them.

We track growth, productivity, profitability, and wage levels to paint a picture of how UK SMBs are faring each quarter in the current economic climate. With data from businesses across all regions, generating annual revenue between £0 – £200,000+ this comprehensive analysis is indicative of the overall economic pulse and the future of the UK economy.
The data contains helpful insights for policymakers on both the challenges and opportunities facing SMBs to help make more informed and targeted interventions that support them. It forms part of Sage’s commitment to use data for good and demonstrates how tech companies can unlock the power of data to support small and mid-sized businesses.

"Smart Data Foundry exists to open finance for good. What we mean by that is how we unlock the power of financial data to help improve people’s lives by creating a positive social impact and driving economic growth through data-driven research and insights. The partnership with Sage Group is a great example of how we’re delivering against this purpose. Underpinned by a robust data sharing agreement, we have privileged access to de-identified Sage data, held safely and securely within our data safe haven. This allows us to collaborate with Sage and Cebr to create and publish a quarterly Small Business Tracker to look at how the sector is performing in real-term against key performance indicators that can help government and decision makers prepare for market fluctuations that can impact national productivity."

Frank Gauld
Smart Data Foundry CEO

“Small businesses, by which I mean freelancers, sole traders and micro firms as well as small ones, are crucial to the UK economy. They employ nearly two-thirds of the UK’s workforce, are responsible for at least three-quarters of innovation, and are the talent that drives the success of their bigger customers. They also have a huge role to play in the levelling up agenda given how close they are to local communities. The work Smart Data Foundry is leading with Sage Group to publish the quarterly Small Business Tracker is a vital piece of the jigsaw. We need to be able to use good accurate data to create actionable insights to support the sector and provide a regular health check for this vital part of the UK economy.”

Liz Barclay
UK Government Small Business Commissioner

Interact with Data for Good Insight Search

Our AI-powered chatbot can save you time by finding and summarising the info you're looking for in our Small Business Tracker. Give it a try.

Browse all data reports

Explore our Data for Good and other reports from Sage below to uncover actionable insights that help drive positive change and progress toward goals.

Q4 2023 tracker

Check out our Q4 2023 tracker which reveals how small businesses continue to show resilience and remain profitable in the face of challenging economic circumstances.

Q3 2023 tracker

Deep dive into our findings for Q3 2023. Find out how small businesses are staying resilient in the face of economic headwinds, such as revenue slow down.

Q1 2023 tracker

Explore the Q1 2023 Sage Small Business Tracker, unveiling the struggles of small businesses amid economic stagnation, cost-of-living pressures, and their resilient quest for profitability.
Shedding light on late payments report cover image: photo of female business owner in shop with notepad, in front of laptop

Shedding Light on Late Payments

Anonymised data over a decade - analysed in partnership with Smart Foundry and UK government's Office of the Small Business Commissioner - shows how we can tackle the issue of late payments amongst Micro and Small businesses.

Digital Led Growth Report

Sage unveils new Blueprint with policy proposals to help UK SMBs overcome barriers to digital adoption and invest in innovative tech, aiming to boost productivity and economic growth.

Small Business, Big Opportunity

A global study of almost 12,000 SMB leaders on their long-term outlook for the future.
Young male farmer viewing a tablet device in a field of crops

SME Climate Impact report

SMEs want to be greener but 90% feel restrained by obstacles such as cash flow and difficulty finding the right solutions to improve their environmental impact, our research reveals.

Q4 2022 tracker

Dive into Q4 2022 findings to see how small businesses coped with revenue challenges and rising costs, showcasing their ability to adapt and prosper.

Q3 2022 tracker

Discover how small businesses thrived with record revenue and profitability in the Q3 2022 Sage Small Business Tracker, as we analyse their resilience amid economic headwinds.

Explore our Digital Newsroom


Stay up to date on recent announcements, products, coverage, and more. Check all press releases showcasing Sage's active role in driving positive change.
Data tracker from Sage show profits rise despite dip in sales.
British Small Businesses see sales sink by 20%.
Photo of Steve Hare smiling, Chief executive officer
Press release
Sage CEO joins PM Business Council to drive change.
Press release
SMBs look to tech, confident of a promising future.
Sage sponsors TechNExt, The NorthEast Tech Festival.

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