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Top cricket ball manufacturer puts a new spin on global integration with Sage X3

Melbourne-based Kookaburra Sport employs 160 people and produces around 700,000 balls each year. Available in 50 countries, their products are especially popular in Australia, India, and the UK.
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Separate platforms, manual and siloed working

With operations in Australia, New Zealand, India, and the UK, each location previously used its own separate business management platform, which had become outdated and overdue for renewal. This siloed approach led to duplicated efforts and business inefficiency.

Somebody would do something here in Australia and then somebody would do the same thing in the U.K., then the same thing in New Zealand, and the same thing in India.

Damian Burke
Global CFO

A single multi-country, multi-currency solution

Kookaburra Sport required a platform capable of consolidating its four different systems into a single, integrated solution that could manage the complexity of operating across four borders and currencies. This also meant hosting data in the cloud so that international operations could share information such as inventory in real time. Working with Sage partner CitySoft Consulting, Kookaburra Sport selected Sage X3.

It was important to have a solution that could handle multiple currencies in multiple countries. We can now do that, and we have also achieved cloud-based data management.

Damian Burke
Global CFO

A single source of truth and new opportunities

Sage X3 has enabled the company to consolidate its fragmented systems into a single source of truth, greatly improving efficiency. These new efficiencies have also created opportunities for growth. Kookaburra Sport recently merged with Australian Rules football manufacturer Burley Sekem, strengthening its position in the sporting goods industry.

Looking at some of our bigger orders, just the processing and paperwork was taking up to 120 minutes. Now working with Sage X3, it takes them five, six minutes—even quicker than that.

Damian Burke
Global CFO

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