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Roobba designs success with Sage Accounting

ROOBBA - United Kingdom

Roobba, a design-focused furniture creator and online retailer, was founded by Ella Jade Bitton and Dominic Peter with a view to supplying beautiful furniture at affordable prices.

Wanted: efficient accounting solution with business insights

The Roobba team initially did their accounting manually, but this consumed valuable time and failed to generate meaningful business insights. In order to strategise growth, they needed a way to automate tasks — such as tagging transactions from bank feeds and getting them into the right ledger account, free up time and get a 24/7 overview of the business.

It would take me a full day to tag everything and get it in all right … but now with Sage … it literally takes me an hour, if that.

Dominic Peter
Director & Co-Founder

More time, more data with Sage Accounting

Roobba chose Sage Accounting. Their choice was partly based on Sage’s excellent reputation and expertise, but they also found that Sage Accounting greatly improved the speed and efficiency of their accounting tasks and made their experience of business more enjoyable. As a result, the team could spend more time on customer-focused goals, and growth.

Sage … are more than just a tech solution, they’re real experts in the accountancy world.

Dominic Peter
Director & Co-Founder

Sage Accounting grows with the business

Sage Accounting has given the team more time to focus on customers (for example, with a 90% reduction in time taken to tag transactions), and Roobba is growing rapidly. The software is scaling with it. Roobba now has real-time, constantly available business data, which optimises decision-making, and is looking forward to a bright future.

We really like the fact that Sage has the ability to grow and scale with us, as we get bigger.

Dominic Peter
Director & Co-Founder

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