Why accountants should focus on niche markets to establish their business
Keir is an industry expert in issues impacting small businesses and accountants. He started his journalism career in the last century and has worked as a magazine editor, textbook author and editor, professional blogger and corporate copywriter. He covered small business and accountancy at Sage for five years. His work has appeared in hundreds of publications and websites and has been translated into many languages. The son of an inveterate small businessperson, Keir has also run several small businesses of his own, including a computer repair service where he specialised in extending the life of Apple products. He continues to care passionately about the issues and struggles facing the small business and accountant communities around the world, with an additional interest in compliance issues such as the digitisation of tax, data protection and Brexit. Outside of work, Keir writes fiction, walks around a bit, complains to his wife that they need more cats, and cooks vegan food. He lives in Manchester, England.