Charlie is a B2B content strategist and writer who helps businesses explain what they do and why it matters. He prioritises simplicity and clarity, believing that the most powerful message is the one readers understand and remember. Alongside his client work for multinational banks, fast-growing unicorns, and early-stage startups, he also founded the AI Marketing School newsletter and grew it to 9,000 subscribers. In his spare time, you’ll usually catch him watching as much sport as humanly possible.