Asavin Wattanajantra leads editorial themes across Sage’s Winning in Small programme, shaping how AI and regulation—particularly AI and Making Tax Digital—are understood by startups, sole traders, small businesses, and the accountants who support them.
His work focuses on turning structural shifts in technology, policy, and behaviour into clear, practical guidance finance professionals can act on.
With nearly 20 years’ experience across business journalism, content strategy, and B2B marketing, Asavin brings both narrative clarity and strategic thinking to complex topics—helping businesses navigate change with confidence.
