Playing now

Playing now

Finding your USP: How to make your business stand out

Growth & Customers

Finding your USP: How to make your business stand out

Does your business have a USP or Unique Selling Point? This is a simple way to define what makes you different from your competitors. Taking a little time to develop this is a great way to make your business stand out, helping your prospective customers know why they should choose you and helping you to win more business.

According to research by commercial insurer RSA, 28% of businesses said they were concerned about too much competition and how that might affect their company’s ability to survive. So as a small business it’s essential that you can stand out – whether you’re selling to a new market or are competing with established brands.

Our guide will take you through the process of understanding what makes you different and how to translate that into a USP and a strong branding for your small business. This can not only help you to win new customers but also attract and retain the right employees – another essential element of differentiating your business.

Of course, it’s essential that you also offer the right products or services, so we’ll also look at how you can make them appealing and how to compete on more than just price.

Harvard Business School professor Theodore Levitt has said, “Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.” Now is a great time to start.

Download our guide for practical advice on:

  • Finding your USP or Unique Selling Point
  • The importance of branding and how to manage it on a budget
  • How your staff can help you to stand out
  • Understanding your personal brand
  • How to differentiate your products – on price, service, access or expertise

Download your free guide

Never miss an episode

Subscribe by email and get Sound Advice delivered to your inbox every two weeks with the Sage Advice newsletter with a ton of related articles, templates and problem solving guides for small businesses so you can put our sound advice into practice.

Ask the author a question or share your advice

If you are a customer with a question about a product please visit our Help Centre where we answer customer queries about our products. When you leave a comment on this article, please note that if approved, it will be publicly available and visible at the bottom of the article on this blog. While your email address will not be publicly available, we will collect, store and use it, along with any other personal data you provide as part of your comment, to respond to your queries offline, provide you with customer support and send you information about our products and services as requested. For more information on how Sage uses and looks after your personal data and the data protection rights you have, please read our Privacy Policy.