What is a vertical market?

Also known as a ‘vertical’, a vertical market is where businesses cater to the needs of one specific industry.

For example, a software company specialising in manufacturing as a vertical will target products catering for manufacturing customers.

Other examples of vertical markets include chemicals, construction, food and beverage, and wholesale distribution.

Considering ERP?

Successful businesses use more than enterprise resource planning software. Here's what you need to know.

Find out more