What is a vertical market?

Q: What is a vertical market?

Also known as a 'vertical', a vertical market is where businesses cater to the needs of one specific industry. For example, a software company specialising in manufacturing as a vertical will target products catering for manufacturing customers. Other examples of vertical markets include chemicals, construction, food and beverage, and wholesale distribution .

< 1 min read

Also known as a ‘vertical’, a vertical market is where businesses cater to the needs of one specific industry.

For example, a software company specialising in manufacturing as a vertical will target products catering for manufacturing customers.

Other examples of vertical markets include chemicals, construction, food and beverage, and wholesale distribution.

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