Glossary definition

What is goodwill?

< 1 min read

The goodwill of a business is typically considered to be its good reputation, which could be such that it has a value that can be considered an asset.

Alternatively, goodwill is sometimes expressed as any assets a company has outside of tangible and intangible assets.

Subscribe to the Sage Advice newsletter

Join more than 500,000 UK readers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.

Subscribe now