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Better decisions on and off the field

Data and insights drive everything we do at Sage - find out how it's transforming sport for athletes, coaches, and fans.

Proud partners of

Official Insights Partner of the Hundred

The fourth year of The Hundred kicks off at The Kia Oval on Tuesday 23 July. The first 68 games promise world class men's and women's sporting action, live music, and a host of family-friendly entertainment. Watch this space for exclusive insights and competitions.

Sportable powered by Sage - bringing game changing AI insights to global sport

We have partnered with Sportable, a global data collection and analytics platform, to help build a global network of sports data and insights. Built on proprietary AI technology, this will drive higher human performance and fan engagement.

Stories of inspiration through innovation

Explore stories on how to succeed, whether on the pitch or in business, using insight and innovation.

Guinness Women’s Six Nations legends discuss what leadership means to them

What makes a confident team?

Building a Successful Squad - How do team coaches use data-led insights to pick who to play in each match?

Cricket legends Stuart Broad and Harry Gurney share their small business story

Isa Guha on inspiration and running your own business

Men’s & Women’s Guinness Six Nations Combined XV

The value of data and insights for match preparation

How to make sure you and your team have an impact on the pitch

Guinness Six Nations Quiz 2023: Passing

Businesses all over the world trust Sage

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perfecting the tools that help businesses like yours succeed

40k+ business partners

allowing us to deliver exceptional customer support

2 million customers

use Sage software products in 26 countries

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for customer support, software innovation, and more

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Our global security compliance programs give you confidence that your data is protected from cyber attacks to the highest industry standards.


Our partner community plays a vital role providing solutions and services supporting our customers around the world to succeed.

24/7 support

Our UK based experts can help you fast with product support online or on the phone.

Sports Sponsorships powered by Sage

Find out more about Sage partnerships with leading bodies in sport.

The Hundred

Sage is Official Insights Partner of The Hundred - a bold 100 ball cricket competition which sees world leading players compete for eighty city-based teams across England and Wales.


Major League Baseball

Sage is an Official Partner of Major League Baseball - the most historic professional sports league in the United States, represented by 30 member clubs in the U.S. and Canada.

Six Nations Rugby

We're proud to be the Official Insights Partner of Six Nations Rugby. Together, we drive innovation in rugby, through the power of data, both on and off the field.

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