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Sage launches the Business Advice hub, a new online community for UKI customers

Forum launched after customers reported feeling stress and isolation at work, and craving more connection with peers 

Newcastle, October 2, 2023 – Sage, the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs), today launched the Business Advice hub, a new online community offering support, help and advice to customers in the UK and Ireland.

Sage created the Business Advice hub in response to SMBs expressing a need for more community. In a poll of 200 UKI Sage customers, many said that running a business in 2023 was far more difficult than it had been in the past, thanks to an increasingly unsteady economic landscape. They reported experiencing stress and anxiety, and wished for more avenues for support, help and advice -- specifically, 86% of those surveyed expressed an appetite for, and trusted Sage to create, a community that could answer this need, which led to the launch of the Business Advice hub.

Here, customers will be able to connect with each other as well as Sage and industry experts, exchanging information and sharing advice on a variety of topics related to their businesses, skillsets and personal development. Specifically, customers will be able to:

  • Attend world-class virtual events run by industry specialists on topics, such as building resilience and driving innovation, to ensure ongoing learning
  • Get advice from established industry leaders and Sage experts via online forums to help customers identify ways to take their business to the next level
  • Connect with peers through the ‘find a member’ feature that allows customers to get support and advice on specific challenges and topics

Sage first tested this idea earlier this year when it launched a discussion forum on sustainable business, coinciding with Season 3 of its Member Masterclass series on the same topic. The forum saw great engagement from customers, leading to the vision for an expanded Business Advice hub now available to all UKI customers at no additional cost.

Liam Scarth, Membership Experience Director, said: "Work-related stress and feelings of isolation have become a prevalent issue, especially for entrepreneurs and small business owners who often navigate these feelings alone. The Business Advice hub is designed to support our customers with everyday business challenges by connecting like-minded people and providing access to expertise on all manner of business topics. Our goal is to support our customers and help their businesses thrive."

Joanne Halsall, Sage customer and Group Accountant at Crow Wood Hotel and Spa in Burnley said: “The Business Advice hub has proven to be an invaluable resource – it’s been critical to have a helpful community of experts and fellow Sage customers to tap into every time I’ve needed support on a problem, or while thinking about approaching a new project. Logging into the hub has become a part of my work routine, and I look forward to engaging further in the months to come.”

For more information, customers in the UKI can visit the Business Advice hub here.


About Sage  
Sage exists to knock down barriers so everyone can thrive, starting with the millions of Small and Mid-Sized Businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.

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