Leveraging Advanced Technology with One of the UK’s Top 20 Accountancy Firms to Transform Services
London, UK – [25th June] – Sage, the leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses (SMBs), together with Xeinadin, one of the UK's top 20 largest accountancy firms, today announce a strategic partnership. This collaboration is set to transform the accounting and business advisory services across the UK and Ireland, emphasising both companies' dedication to innovation, quality, and client success.
This multi-year partnership positions Sage as the preferred transformation partner for Xeinadin. As part of this strategy, Xeinadin are integrating Sage’s advanced solutions into all locations to improve services and enhance client satisfaction.
Xeinadin, currently ranked 18th among the top accounting firms in the UK, is a consolidation of over 130 small to mid-sized accountancy practices with a team of over 2,000 professionals. Servicing around 80,000 clients across multiple industries, Xeinadin plans to offer Sage’s cloud-based accounting solutions to automate its clients manual records and expand its advisory services
As part of this collaboration, Sage has already implemented a range of products across 75% of Xeinadin offices. Including Futrli by Sage, a comprehensive prediction, cashflow forecasting and reporting solution. Recent agreements also include the integration of Sage HR and Sage People across Xeinadin.
Derry Crowley, Chief Executive Officer at Xeinadin, shared his enthusiasm about the partnership, stating, "This collaboration with Sage is a significant milestone in our mission to empower clients through technology. Sage’s innovative solutions perfectly complement our tailored advisory services, allowing us to deliver unmatched support and efficiency."
Paul Struthers Managing Director for Sage UK&I commented on the partnership, "We are thrilled to be partnering with Xeinadin, a firm that aligns with our passion for innovation and excellence. This partnership underscores our commitment to transforming business operations, and we are eager to see how our technology will assist Xeinadin in becoming the leading accounting service provider in the region."
In addition, Sage will be the exclusive sponsor of the upcoming Xeinadin Partner Conference on the 27th June. Offering a prime opportunity to celebrate the partnership, demonstrate the advantages of the Sage suite of products, and set a course for future collaboration and growth with all Xeinadin partners.
About Xeinadin
With more than 135 offices and over 2,000 team members employed within the firm, Xeinadin is led by locally forged, trusted relationships and supported by the innovative data-driven technology, leading industry expertise, centralised back-office support and power of a collaborative international group.
With 9 regional hubs across the UK and Ireland and expertise across a wide range of sectors, Xeinadin provides trusted advice forged on local foundations, to help the owner-managers of small and medium sized enterprises achieve their business and personal goals.
In November 2023, Xeinadin was named as the 18th largest accountancy firm in the UK in the Accountancy Age 50+50 rankings.
About Sage
Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and mid-sized businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, the Sage Network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis
