search icon
Back

Digital Newsroom

Sage and the Hundred launch ‘Decision Makers of tomorrow’, delivering a match winning approach to STEM learning

13th August, London: Sage, the leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses (SMBs) and official insights partner of The Hundred, have delivered a STEM learning initiative with a difference, offering four teenagers a truly unique opportunity at this summer’s action-packed cricket tournament.

Adding to their successful roster of STEM programmes delivered across the UK, Sage’s latest ‘Decision Makers of Tomorrow’, saw four 16-18 year olds from the South East participate in a five-day initiative run in collaboration with the England and Wales Cricket Board, organisers of The Hundred.

In the UK, the STEM sector is made up of some of the most productive jobs in the economy that rely on expertise in science, technology, engineering and mathematics (Industrial Strategy Council, 2019) and encompass a variety of careers from the health service to software developers. The demand for these roles is projected to increase in line with advances in technology and our ageing population and by 2035, over 1.9 million STEM professionals will be needed in the UK alone (STEM Learning, 2024), which by current projections we are not likely to reach.

The participants were selected in partnership with Teens in AI, a social impact-driven initiative that inspires teens to explore a future in responsible tech and AI through collaborative, hands-on learning experiences. They spent time with a variety of influential decision makers involved in the most innovative cricket tournament in the world, including coaches, captains, umpires, broadcasters and analysts.

The five-day experience began at the world-famous Lord’s Cricket Ground, with sessions designed to highlight how critical decisions are made in real time during a match day. The ECB team showcased how their event production teams prepare for match days and how they mt react to different situations on and off the pitch, while the Sky Sports broadcast team explained how the Sky talent roster of presenters and pundits work alongside the technicians and production staff to bring hours of television coverage to millions at home.

The second part of the initiative was spent with Sage’s strategic sports technology partner, Sportable, where the participants explored how their groundbreaking smart-ball technology enhances sports around the world, and the impact it’s having on the future of the sports industry, followed by a visit to Sage’s London office in The Shard where they met with their Early Careers team.

Cadence Willis, VP at Sage Foundation, comments Our new Decision Makers of Tomorrow’ initiative marks another advancement for Sage Foundation and our work in advocating and enabling STEM learning. Our goal is to equip future leaders with the skills and understanding they will need to lead, start and manage innovative businesses using the power of tech. We’re excited to provide them with an opportunity to be part of one of the more innovative sporting tournaments in the world that is using data and tech to drive decision-making in the industry forward.”

Alex Perkins, Commercial Director at the Hundred, comments “The Hundred is proud of its record in bringing new people to cricket, through new ideas, initiatives and ways of doing things. In the first year, 55% of ticket buyers were new to cricket and last year 41% of tickets were for families, 23% for children and 30% for women. We’re excited to be supporting Sage’s Decision Makers of Tomorrow initiative at The Hundred this year by providing access to those who are involved in taking the sport to new audiences, from team Analyststo the TV pundits, the players and the match officials. This is literally STEM learning in real life at one of the biggest sporting events of the summer.”

Elena Sinel, the Founder and CEO of Teens in AI said "At Teens in AI, we are dedicated to inspiring the next generation of responsible leaders in technology. Partnering with Sage for the 'Decision Makers of Tomorrow' initiative allows us to offer a unique and immersive experience that highlights the real-world applications of STEM and AI. Through this collaboration with one of the most innovative cricket tournaments, The Hundred, we provide our participants not just with knowledge, but with practical insights into how critical decisions are made under pressure, fostering skills that are essential for their future careers."

2024 marks Sage’s third year as official insights partner of The Hundred, a partnership that sees Sage bring fans closer to the big decisions on and off the pitch. Sage delivers insights on screen for viewers of Sky Sports and the BBC, as well as powering the DRS (Decision Review System) and bringing unique insights to millions of fans throughout the month-long tournament.

The Sage Decision Makers of Tomorrow initiative ran from Wednesday 31st July to Tuesday 6th August.

- Ends -

About Sage:
Sage exists to knock down barriers so everyone can thrive, starting with the millions of small- and mid-sized businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology, and experience to tackle digital inequality, economic inequality and the climate crisis. Learn more at www.sage.com/en-gb/

About The Hundred:
The Hundred is an action-packed, unmissable cricket competition that fuses world-class cricket with blockbuster entertainment. Combining a short, fast format of cricket, with each game lasting less than three hours, and incredible entertainment beyond the sport, The Hundred is making cricket more accessible and reaching a broader audience. It’s simple: 100 balls per team, most runs wins, so every ball counts. The Hundred features eight teams from seven cities, with men’s and women’s competitions taking place side by side:  Welsh Fire (Cardiff), Southern Brave (Southampton), Northern Superchargers (Leeds), London Spirit, Trent Rockets (Nottingham), Oval Invincibles (London), Manchester Originals and Birmingham Phoenix. Each teams features some of the best international and domestic cricketers from around the world, including England Men’s & Women’s World Cup winners.

About Teens in AI
Launched in 2018 at the United Nations AI for Good Global Summit, Teens in AI is a global social impact-driven initiative that inspires teens to explore a future in tech and AI through collaborative, hands-on learning experiences. Since its inception, Teens in AI has inspired over 15,000 young minds across 60 countries, providing teens aged 12 to 18 with the platform and knowledge to create AI solutions that benefit humanity, addressing UN Sustainable Development Goals. By encouraging diverse perspectives, Teens in AI acts as a catalyst for change, inspiring the next generation of responsible leaders and innovators to shape the world of tomorrow. For more information: www.teensinai.com

Industrial Strategy Council, 2019:
https://industrialstrategycouncil.org/sites/default/files/UK%20Skills%20Mismatch%202030%20-%20Research%20Paper.pdf

STEM Learning, 2024:
https://www.stem.org.uk/all-news/empowering-young-people-to-make-the-most-of-the-stem-landscape-of-tomorrow