Sage is redefining AI for UK small and mid-sized businesses with Authentic Intelligence – a people-first approach to artificial intelligence built on 43 years of small business expertise. Designed to empower rather than overwhelm, Sage Copilot takes the pain out of admin by simplifying VAT, managing cash flow, and freeing up valuable time so business owners and accountants can focus on growth.
Backed by Sage's AI Trust Label, Authentic Intelligence is transparent, responsible, and built to earn the confidence of UK businesses.
To bring this to life, Sage has partnered with Rebecca Benneyworth, a respected accountant with over 30 years' experience, whose first computer was an Amstrad PC1512. Now embracing Sage Copilot, Rebecca is integrating digital-native talent to drive transformation in her practice.
Her story, captured in a new film shown below, shows how trusted AI can simplify processes, save time, and unlock growth – proving that AI is for everyone, regardless of age or experience.
