The bottom line is: if you want to get paid without hassle, your client has to trust that the work you’re providing is worth the price you’re charging—and that’s not so simple when providing such technical work. At its most basic level, a typical web or graphic design invoice should include the following:
- Your name or the name of your company
- The name of your client
- Invoice number
- Invoice issue date
- Invoice due date
- Project notes, which can be personalized with details about the project or a thank you
- A description of the work you’re performing
- A detailed breakout of hours worked on a portion of the project
- Your hourly or flat rate
- The total amount for each portion of a project based on hours and rate
- Optional: If you include any discounts (volume-based or otherwise), add a line item reflecting this discount
- Payment terms, including the way you would prefer to be paid or what methods of payment you accept
- The total price of the project, including applicable tax
To supplement, you may want to highlight the different aspects of the project within the description of your work—this will ensure your client has an idea of how much each step entails. A lot of work goes into any design, and your clients are only seeing the finished product—so it’s important to show what it took to get there.
As an option, you may want to include any discounts you offer clients on this form to show them the percentage deducted. This discount could apply to first-time customers or customers who are requesting a high volume of work. Making a notation of that discount is a good way to show its value to your clients.