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American marketing association- UNITED STATES

American Marketing Association gains real-time insights with Sage

Nonprofit marketing trade association improves transparency, efficiency and accessibility of financial data with Sage Intacct

Aging systems and difficulty accessing data

American Marketing Association’s (AMA) technology was aging, and most systems were not well integrated. As part of a move to a fully cloud-based tech stack, the trade body needed to replace its on-premises legacy accounting system used for nearly 20 years.

It was difficult to access financial information in Great Plains (our legacy system), so it was not looked at as frequently as we’d have liked.

Jeremy Van Ek
Chief Operating Officer

Instant visibility and real-time data with Sage Intacct

After reviewing Oracle NetSuite and Accounting Seed, AMA chose Sage Intacct, because “it works like a financial system should”. With zero clicks, managers are presented with departmental budget vs. actuals on their home screens.

With Sage Intacct, we can access real-time information about gross margin on events, so we’ve changed or cancelled unprofitable events and scheduled more successful ones.

Jeremy Van Ek
Chief Operating Officer

Drilling down into the detail is faster and easier with Sage Intacct

Sage Intacct delivers the right information needed by each user, in the best format to make insights meaningful. Dashboards give managers accurate reports, and drill downs into transaction details are easier.

Sage Intacct makes the P&L rodeo every month much more transparent and efficient. I drill down into details and ask questions through the integrated on-page chat function.

Jeremy Van Ek
Chief Operating Officer

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