Asavin Wattanajantra is a senior business writer at Sage, focused on how technology, AI, and regulation are transforming the way accountants and small businesses work.
He leads content on themes such as Agentic AI, Authentic Intelligence, and Making Tax Digital, drawing on insights from industry leaders and real practitioners to help finance professionals prepare for what’s next.
With more than 15 years’ experience in business and technology journalism, Asavin brings a storyteller’s clarity and a strategist’s perspective to every piece—turning complex shifts in policy, tech, and behaviour into practical guidance that helps businesses grow with confidence.
