James Ashford

James Ashford is the founder of GoProposal, which enables accounting and bookkeeping businesses to price consistently, sell more confidently and minimise risk with every client engagement.
He’s the bestselling author of Selling To Serve, which teaches you how to sell your accounting and bookkeeping services with unshakeable confidence for more than you thought possible, and Untapped, which shows you how to break through the fear and grow your revenue from existing clients.
In 2021, Sage acquired GoProposal as part of its commitment to providing accounting businesses with industry leading tools, so they can build more efficient, insightful, profitable businesses themselves, and in turn, have a greater impact on their clients.