Sage today announces the launch of a new book to help accountancy firms build better businesses by digitising and humanising their practices.
London, 26 April, 2023: Sage today announces the launch of a new book to help accountancy firms build better businesses by digitising and humanising their practices.
Will Farnell, co-founder of Farnell Clarke and author of best-selling book 'The Digital Firm’, was one of the first accountants to fully adopt cloud technology and has been a driving force in the industry for more than 15 years.
Now accountancy software leader Sage has published his second book, ‘The Human Firm’, which explains the mindset, team, culture and systems needed to be a thriving accountancy practice today.
Available on Amazon, the book includes insights from accountancy practices which have adopted the human approach and the benefits they have seen so far. It also details the workflows and business model needed for practices to understand live data across their entire customer base, to help them increase profitability and deliver more for their clients.For Sage, publication of the book builds on the support provided by its core cloud bookkeeping and compliance tools, GoProposal, AutoEntry and Futrli (proposal to advisory), as well as its recently launched Sage Accounting Individual and Free plans.
Will Farnell said: “Our profession is undergoing an enormous shift in attitude, from relatively impersonal compliance-based processes towards a deepening of authentic human relationships. When I started my business, my purpose was to change the way professional services were delivered and perceived by those that use them; blending people, processes and technology.
“This book reflects that original purpose. Sage shares my passion to educate and support accountants to help them digitise and humanise what we all do, so I am delighted to work with them to help practices deliver world class experiences for their customers.”
Karen Ainley, Head of Accountants, Sage, said: “Will’s latest book, 'The Human Firm,' demonstrates that momentum is with Sage, and our recent transformation and cutting-edge product offerings are now both differentiators and catalysts for positive change.
“By leveraging our digital network and encouraging a balance between technology and human connection, and by working with Farnell, we are shaping the future of accountancy practices, fostering stronger relationships, and ultimately enhancing the value provided to clients."
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About Sage
Sage exists to knock down barriers so everyone can thrive, starting with the millions of Small and Mid-Sized Businesses served by us, our partners and accountants. Customers trust our finance, HR and payroll software to make work and money flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology and experience to tackle digital inequality, economic inequality and the climate crisis.
About Will
Will Farnell is the Founder and a director of Farnell Clarke Ltd, an innovative and pioneering accounting firm based in East Anglia and London, UK offering a fresh approach to SME accountancy and business advisory services. Farnell Clarke was one of the first firms globally to fully adopt cloud accounting technology back in 2009 and remains one of the most innovation firms in the UK. The firm has been named Best Independent Firm (East of England) three times at the British Accountancy Awards, including in 2019 and was awarded Medium Firm of the Year award at the Accounting Excellence awards in 2019.
Will is author of ‘The Digital Firm’ a blueprint for digital transformation and is releasing his second book ‘The Human Firm’ in April 2023. He is a regular speaker on how accounting firms can leverage technology, people and process to achieve practice growth, as well as providing consulting services to support firms in developing a high performing digital driven human focussed practice.
