Sage Advice US

How to master your brand and gain a competitive edge

Whether by design or default, your business has a brand.  While many business owners think they know what their brand message is, they are often far off the mark.  Your brand is more than your company name and logo.  It encompasses every aspect of your business from the way your phone is answered to the way you follow up with your customers after a sale.

Your brand should have a personality all its own. It should resonate with your market and project a strong message that helps you stand out from your field of competitors. What makes your business unique?  Why should someone choose your company over a competitor?

Here are four tips to help you create the perfect brand for your small business.