Start-ups and small business
Insights, tips, and advice for every stage - start-up, scale-up, or established.
Industry guides
What does it cost to start a business? What do I need to know? Explore our expert guides on key industry sectors.
Food and drink is a highly competitive industry, and can require big upfront investments. Rent and labour is expensive, so mobile catering can be an attractive first venture.
The health and fitness industry is booming, but how can you make your mark? Learn what it takes to open and run your own gym.
Opening a beauty salon or barbershop incurs set-up costs and monthly expenses. Find out what's involved, and everything you need to consider.
Opening a bar, restaurant, or pub in the UK requires significant financial investment. Find out more about licences, and typical set-up costs.
The honest answer? With research and a plan, though not necessarily in that order.
Before you spend a penny or sign anything, it's worth getting clear on a few fundamentals: who your customers are, whether there's a real market for what you're offering, and what it's actually going to cost to get off the ground. That groundwork sounds unglamorous, but it's what separates the businesses that last from the ones that don't.
From there, you'll want to think about your business structure. Are you going sole trader or limited company? What does your setup need to look like legally and financially? And crucially, do you have a plan you'd be comfortable showing to a bank or investor?
None of this has to be done all at once, and you don't have to figure it out alone. This hub brings together guides, tools, and templates to help you work through each stage, from your very first decision to your first hire. Start with our advice on setting up your business, and go from there.
There's no single path, but most founders move through four broad stages, and knowing what's coming makes each one easier.
Setting up. This is where you do your research, choose your business structure, register with HMRC, open a business bank account, and put the legal and financial foundations in place. It's also where a solid business plan earns its keep, not as a document to file away, but as a thinking tool that sharpens your direction.
Funding and finance. Whether you're self-funding, looking at a start-up loan, or exploring outside investment, understanding your options early gives you more of them. This stage is also about getting your accounting in order from day one, not as an afterthought.
Hiring and payroll. When the time comes to bring your first person on board, there's more to think about than just finding the right candidate. Contracts, payroll, auto enrolment, employer obligations — it's manageable, but it pays to be prepared.
Growth. Once the business is running, the focus shifts to customers, revenue, and scale. What's working? What needs to change? How do you build something sustainable rather than just busy?
Each stage has its own demands, and this hub has resources to support you through all of them.
There are quite a few, and you'll find them all here.
Sage's Start-up and Small Business Hub is designed to be the place you come back to at every stage, not just when you're starting out, but when you're hiring your first employee, navigating your first tax return, or trying to figure out your next step.
Alongside the hub itself, you'll find a free business plan template, a business readiness quiz, an entrepreneur's toolkit, and tailored guides for specific industries, from coffee shops to health and fitness to hospitality. All free, all designed for people running real businesses, not people with a finance degree.
It's also worth bookmarking Sage Advice. The blog covers everything from Making Tax Digital and cash flow to hiring and growth strategy, plus the kind of practical questions that come up when you're running a business day to day.
The things that matter most tend to shift as your business does.
In the early days, it's about survival and focus. Keep your costs lean, understand your cash position, and don't try to do everything at once. Getting your accounting and record-keeping right from the start saves you a lot of pain later.
Once you've found your footing, the question becomes: what's actually driving growth, and what's just keeping you busy? This is when it's worth reviewing your pricing, your best customers, and where your time is really going.
When you're ready to scale, the challenges change again. You might be thinking about your first hire, a new product line, or a move into a different market. Each of these brings new financial, legal, and operational questions, and new opportunities if you plan them well.
There's no one-size-fits-all answer, but the good news is you don't have to work it out from scratch. The resources in this hub are built around these stages, so wherever you are right now, there's somewhere useful to start.
This is more common than you might think, and it's actually a smart question to ask early.
Some industries have much higher start-up costs than others. Food and drink, for example, can require significant upfront investment in premises and equipment, which is why mobile catering is often a more accessible entry point. Health and fitness businesses have their own licensing and insurance considerations. Hospitality runs on tight margins and high footfall. Knowing what you're walking into before you commit is half the battle.
Sage's industry guides are a good place to start exploring. They cover the real costs, practical requirements, and key things to know for specific sectors, written for people at the beginning, not people who've already been doing it for ten years.
Browse the industry section of this hub to see which guides are available, and use them as a starting point for your research before you make any firm decisions.
More than most people realise, and none of them require you to be a customer to access.
Business plan template. A free download that gives you a clear structure to work from. Writing a business plan from a blank page is hard; working from a well-designed template is considerably easier, and the process of completing it often surfaces questions you hadn't thought to ask yet.
Business readiness quiz. Not sure if you're ready to take the plunge? This short quiz helps you assess where you are and what gaps you might want to close before you commit.
Entrepreneur's toolkit. A practical collection of resources designed to improve your chances of success, particularly useful in those first months when everything feels like it's happening at once.
Industry start-up guides. Tailored advice for specific sectors, covering what things cost, what you need to know, and what to watch out for.
All of these are free and available directly from the Sage Start-up and Small Business Hub. No sign-up required for most of them, just go and use them.
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