Paula Da Silva

Executive Vice President of Global Partners and Alliances for CitiXsys

Paula has more than 25 years of experience in information technology. Since 2006, she has been instrumental in building iVend Retail into a global market leader in the retail industry and currently spearheads the recruitment of channel partners to expand the company’s worldwide footprint. As a thought leader she has authored multiple articles for publications like Apparel, Retail Touchpoints, Total Retail, RIS News and Multichannel Merchant.
Frequently invited to speak, she’s made appearances at Retail Now, The Australian Retailer Association and at Sage Partner Community events. Paula’s passion for retail extends to her personal life where she has made shopping an artform, visiting premier shopping destinations around the globe from Sydney to Los Angeles.