Marketing in construction: Selling your services with pictures

Published · 1 min read

Your prospective customers want to know one thing: will they be satisfied, or even thrilled, when the job is done? Persuade them with pictures.

There’s a reason people often say that “a picture is worth a 1,000 words.” That’s especially true in construction where potential customers want to see the quality of your work. Many contractors do a great job of displaying beautiful project photos on their websites. But there is often one key element missing—your clients.

Why not ask your happy clients to pose in front of the completed project and capture the moment on camera. After obtaining written permission, you can place these photos in a presentation album, complete with customer comments and testimonials. Then, as you negotiate new contracts, show the album to prospective customers and talk about your past clients’ positive experiences. For best results make sure these are high quality pictures, not just snapshots, that also show off your work.

For your growing social media savvy market, there are many more options for promoting your work. Post client-project photos on your company Facebook page for a more human touch and send a picture, along with client quote, out on Twitter. Photo sharing sites such a Flickr and Picasa are another way to create and share online photo albums with potential customers.

And don’t forget the value of photos when it comes to building one-on-one relationships with customers. Select one of the photos you’ve taken, have it enlarged, professionally framed, and inscribed. Then present it to your client.

These simple steps show that you value customer satisfaction—and have delivered it repeatedly.

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