Nonprofit Storytelling: How to Use Data and Performance Metrics to Motivate Donors

With fewer individuals donating to charitable organizations, the need to engage and nurture your donor base is more important than ever—existing donors are often the best place to raise additional funds. So, what can nonprofits do to remain top of mind when individuals or organizations budget for their charitable contributions?

Donors want to know more about the nonprofits they give to so they can feel good about their contribution to your cause. They want evidence of solid financial stewardship, and they want to be drawn into your story—to care about the people and values you serve. If they can’t easily understand your organization's story, their donations may go somewhere else.

To encourage more giving, you must elevate your nonprofit storytelling by learning to identify, track, and measure the performance indicators that tie directly to mission impact. Download our e-book now to learn how you can shine light on your mission and remain a top priority of your donors.