Playing now

Playing now

3 ways to bring a circular economy mindset to food and drink manufacturing

Back to search results

If you’re pursuing an effective circular economy strategy, any new product development should be carefully considered as part of it.

As a staggering 80% of a product’s environmental impact is ‘locked in’ at the design stage, it’s imperative to build sustainability into any product brief – otherwise the potential is lost.

So how can food and drink manufacturers design out waste and embed circularity during the new product development process?

1. Ask the right questions and have a shared, clear vision

To adopt circular economy principles across the business, you need a clearly articulated vision, championed by you and a senior management team that can see the long-term possibilities when it comes to making changes required from concept to final product.

A circular economy vision doesn’t necessarily need weighted manifestos or documentation, but a suitable framework would very useful.

2. Close, and early, collaboration with raw materials and packaging suppliers

Challenge the product team to think about sustainability in every product.

In implementing circular principles in the food and drink industry, you need to consider sustainability demands when it comes to product development.

Make sure you remember that packaging can be equally important – you’ll be able to reduce inefficiency and waste if you implement circular principles in your entire manufacturing process.

3. Involve consumers in new product development

You develop products to satisfy consumers, so why not make them part of the process?

Examine ways that you can involve consumers in the design process when it comes to food and drink products and packaging.

Different consumers in different countries will have their own tastes, demands and quirks, so do your research in your given market.

Squaring the circle

Discover how food and drink manufacturers can unlock the value of the circular economy after coronavirus in this report.

Download the report

Ask the author a question or share your advice

When you leave a comment on this article, please note that if approved, it will be publicly available and visible at the bottom of the article on this blog. While your email address will not be publicly available, we will collect, store and use it, along with any other personal data you provide as part of your comment, to respond to your queries offline, provide you with customer support and send you information about our products and services as requested. For more information on how Sage uses and looks after your personal data and the data protection rights you have, please read our Privacy Policy.

Sage Advice Logo