Growth & Customers

How to take on the challenge of superfast growth and win

Growing can be a painful process. Teenagers are perhaps more aware than anyone else about the true meaning of “growing pains” but they’re not alone. The same idea applies in the corporate world where superfast growth for businesses can present a number of challenges.

Overcoming these challenges is the ultimate proof that a particular business model works. At this point, perhaps we should remind ourselves that today’s successful businesses started small. And the path towards the ambition of global domination was not free of obstacles and issues.

So, what are the main challenges posed by growth? And how can these challenges be tackled?

A small to medium-sized enterprise (SME) deals with two distinct environments: an internal environment (partners, employees, day-to-day operation) and an external environment (what we could generally describe as “the market”).

It’s natural to assume that external factors will pose most challenges. These pressures will then prompt the internal elements to react and overcome these challenges. This situation generates both opportunities and challenges.

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Impact of decisions

Entrepreneurs and managers generally associate growth with the right choices and decisions. Having said that, it’s important to stress that every decision has an impact both internally and externally. Taking the “right” decision from an external perspective can generate internal tension. This can also jeopardise growth.

Aligning all factors in order to generate convergence and growth is a big challenge. Growth piles the pressure on existing resources and this in turn can generate friction between different departments or employees. It is therefore crucial to plan growth and anticipate the challenges ahead.

Failure to do so and prepare accordingly can impact negatively and compromise the future of the company. Some would describe this scenario as a “shot in the foot”.

The quest for survival starts at achieving sustainability. SMEs are part of an environment that is constantly evolving. Markets do not stand still either. Regulation, new business models and disruptive technologies can change the rules of game in a short space of time.

And there’s also competition, the quest for efficiency gains and cost reductions, not forgetting ever demanding consumers. These are just some of the challenges facing an upwardly mobile business.

Getting the strategy right is key to achieving superfast growth

Getting the strategy right is key to achieving superfast growth

Ready to take on the superfast growth challenge?

To tackle the challenges of superfast growth, here are three things worth considering.

1. Growth requires capital and investment

The challenge here is not only to achieve a sustainable return but also to maximise value of the overall business. From a strategic point of view, it’s worth looking beyond organic growth. One possible solution is to seek strategic partners to achieve better operational efficiency and maximise gains in scale.

2. Strategy and management are key elements of sustainable growth

A clear strategic view of short, medium and long-term range provides direction and a reference point for management. Short-termism does not provide a solid foundation to build business success. Corporate governance and good practice will help boost day-to-day management and support long-term decision-making.

3. You need strong culture, environment and people

These three elements are interconnected and have a direct influence on overcoming any “growth pains”. It is important to develop an internal culture that promotes employee engagement. It’s generally accepted that people who feel engaged and motivated in their work are more productive.

Leadership plays a fundamental role in this process. A good manager will seek to promote a dynamic environment that is collaborative, meritocratic and that offers employees opportunities for further development.

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You need to work hard to keep growing

Survival of the fittest

Growth is not an option. Survival of any given business depends on developing an effective strategy that not only confirms the viability of the business model (sustainability) but also lays the foundations for its future development.

Markets do not stand still and new players hold the potential for considerable change in a short space of time. Uber and Airbnb are two such examples. Mobile network technology, geo-localisation and smartphone technology converged to provide a new approach to finding a taxi or accommodation when travelling.

This step change opened new markets and posed many challenges to established players.

As a conclusion, “growth pains” will always exist as environments and markets are not static realities. The capacity to face and adapt to these new challenges is what really matters.

It is therefore essential to create a vision for the future that is flexible and provides a sense of purpose and direction. Such vision needs to be supported by tools that are both comprehensive in scope and flexible enough to provide instant results.

What plans have you got in place to achieve superfast growth for your business? Share your stories in the comments below.

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