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Walking the walk: how to better serve millennials

Accounting and bookkeeping firms that have their eye on the future are adapting to a new generation of clients. What can we learn from millennial clients and their approach to work.

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The power of advisory services

With 9 out of 10 small firms seeking business advice from their accountants, it's time for your practice to go beyond traditional accounting services.

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Embrace tomorrow: how to future proof your practice

Transformation. It's one of those words that seems so overused. But for accountants and bookkeepers, it's a reality. Here's your guide to adapting and thriving today and tomorrow.

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7 questions firms need to ask to grow their advisory services

Advisory services require a mindset that goes beyond conventional success. Let’s look at the questions firms need to ask to grow their advisory services.…

The top four challenges facing accountants who serve SMBs

How to get ahead and stay ahead as an accountant today despite the four major challenges facing CPAs that we see across the profession.…

CPAs cite AI, machine learning, and cognitive computing as top hard tech trends

MACPA Executive Director Tom Hood asked more than 1,000 CPAs, finance and accounting professionals which hard trends will impact accounting over the next three years.…

What technology will have the biggest impact on how accountants do their jobs?

As we consider the future technology for accountants, the biggest impact on how accountants do their jobs will be the convergence of several emerging technologies, starting with two that give us an enormous amount of data.…