Sage Advice

Customer acquisition

Latest articles for Customer acquisition

5 steps for better client testimonials

Testimonials from happy clients who can attest to the results that you helped them achieve are easily one of the best fo...

January 6, 2020

Tips to get better at selling your accounting services

The more prepared you are, the easier it will be to sell to new accounting clients. Anticipate prospect objections, deve...

July 26, 2018

10 steps to grow your customer base

Tips on how to grow your customer base, generate leads and maintain your existing customer relationships.

June 8, 2018

How to target millennials and drive new business

Insights into what traditional PSPs and fintech providers are monitoring among the millennial customer base and how SMEs...

February 16, 2018

Is it time to part ways with some of your customers? Knowing when to fire a client

Thinking about firing one your customers. But can't stomach the thought of ending your relationship after investing so m...

February 13, 2018

Why referrals are vital to your business growth

Why are referrals important for your business?

February 1, 2018

Seven ways to manage business growth

A growing business needs to be supported by a robust strategy. Here are seven great tips to help you manage your busines...

February 1, 2018

Sage Advice Podcast Interview-Business Integrity in Leadership

The importance of business integrity in leadership, interview with Doug McVadon [Podcast]

Podcast host Ed Kless discusses the importance of business integrity in today's workplace with Doug McVadon, the preside...

January 31, 2018

Top three pricing mistakes to avoid

Pricing expert Ed Kless shares the top three pricing mistakes businesses need to avoid.

December 15, 2017

Why you should focus on your existing customer base

As entrepreneurs, we tend to spend much of our time thinking about customer acquisition. But maybe we should shift our f...

December 7, 2017

How to stop being boring on social media

You may be active on social media, but are you engaging? Here’s how to avoid boring your followers and truly reap the be...

November 13, 2017

Q&A interview with Jaime Stepic, Owner and Founder of Gingham and Eyelet

Jaime Stepic, Owner and Founder of Gingham and Eyelet, a DIY and Crafting workshop space in Norcross, Georgia sits down ...

November 9, 2017

How to master your brand and gain a competitive edge

Susan Solovic shares how your small business can develop a brand strategy that stands out from your competitors.

November 6, 2017

How to target millennials this Small Business Saturday

Small Business Saturday is one of the largest retail days for many small businesses around the country. 4 tips to encour...

November 6, 2017

Checklist: How to prepare for Small Business Saturday

Small Business Saturday is just a few weeks away. Are you ready? Use our checklist to prepare for the busiest shopping d...

November 2, 2017

Want to find out more about your customers? Give them a voice by doing a customer survey.

Surveys are a win-win for you and your customers. Learn how to get the most out of customer surveys.

October 30, 2017

What your business can learn from people watching

Sage Advice contributor Sharon Worsley shares why people watching may be the key ingredient to learning more about your ...

October 27, 2017

How an accounting background set up these 3 small business owners for success

Three successful small business owners reflect on what accounting taught them about running a successful restaurant busi...

September 18, 2017

How influencer marketing can help your business grow

Social media expert Rebecca Coleman shares influencer marketing tips to help your business grow.

September 11, 2017

5 tips for doing business across borders

Thinking about exporting as a small business can seem a bit daunting while finding the time to keep your business journe...

September 1, 2017

Letting customers take the reins on your digital transformation

Although no one—even tech giants like Google and Amazon—has a map to the digital transformation, all companies do have a...

August 31, 2017

Making the leap from employee to entrepreneur: Tips from a pastry chef

Did you ever dream of quitting your day job to follow your passion? Owners of the macaron delivery service, Pastreez sha...

July 31, 2017

Small business survival skills: How one St. Petersburg café became a community haven for local residents

If you happen to be walking down Central Avenue in the Grand Central District of St. Petersburg, Florida, you’ll likely ...

July 19, 2017

3 rules for successfully mastering business card etiquette & networking

Erika Preval of Charm Etiquette shares three tips on how to successfully master business card etiquette and networking i...

June 8, 2017