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Sage Executive Leadership Team


Sage Executive Leadership Team

Steve Hare, Chief executive officer

Steve Hare

Chief Executive Officer  

Steve joined Sage in January 2014, having previously been operating partner and co-head of the Portfolio Support Group at the private equity firm Apax Partners, which he joined in 2009. Prior to this Steve built over ten years of experience leading the finance function for three listed UK companies, ultimately with the title of chief financial officer from 2006 to 2009 for the FTSE 100 company Invensys plc, a global technology-related business. Between 2004 and 2006, he was group finance director for Spectris plc, the FTSE 250 precision instrumentation and controls company. From 1997 to 2003 he was with Marconi PLC, acting as chief financial officer in 2001.

Steve became a chartered accountant in 1985 with Ernst & Whinney, now part of Ernst & Young, and he holds a bachelor of commerce degree from Liverpool University.

You can follow Steve on X @SteveHare.


Jonathan Howell

Chief Financial Officer

Jonathan joined the board as an independent non-executive director on May 15, 2013 and served as chair of the Audit and Risk Committee from November 2013 until December 2018. He was subsequently appointed as our chief financial officer on December 10, 2018, having stepped down from his position as group finance director of Close Brothers Group plc, which he had held for ten years. Prior to that, he held the same position at the London Stock Exchange Group plc starting in 1999. He has also been a non-executive director of EMAP plc and chairman of FTSE International. The early part of Jonathan’s career was at PwC where he qualified as a chartered accountant. He has been appointed as non-executive director to the Board of Experian plc with effect from May 1, 2021.

Walid Abu-Hadba

Chief Product Officer 

Walid Abu-Hadba joined Sage in May 2021, and the Sage Executive Committee in January 2022. He had previously spent 20 years at Microsoft, where he was corporate vice president responsible for the developer and platform evangelism group before joining ANSYS INC as chief product officer. Most recently he was senior vice president for Oracle Developer Tools. He also holds several senior board advisor roles in the technology sector and patents in the field of AI.­

Walid brings with him extensive industry experience and leadership skills. He is passionate about driving strategy and building the culture that delivers tangible, customer-centric solutions.


Derk Bleeker

Chief Commercial Officer

Derk is accountable for Sage's commercial performance and operations globally.

He joined Sage in 2014 and has held a number of commercial, finance, M&A and leadership roles. He most recently served as president, EMEA.

Prior to Sage, Derk led European Corporate Development at Danaher and worked at HgCapital, a leading technology private equity fund.

You can follow Derk on X @BleekerDerk.

Vicki Bradin

General Counsel and Company Secretary

Vicki joined Sage in 2016 from former FTSE 250 software company Misys (now Finastra), where she was associate general counsel. In her role at Misys, Vicki was responsible for M&A, litigation, risk, IP and more.

After graduating from Nottingham University, Vicki qualified as a solicitor in the City of London. Vicki spent her early career working as a corporate lawyer in global and magic circle law firms before moving in-house and working in large multinationals and UK public limited companies, helping grow and transform businesses while managing their regulatory and litigation risk. 

You can follow Vicki on X @vickibradin.

Amanda Cusdin, Sage Chief People Officer

Amanda Cusdin

Chief People Officer

Amanda leads our global people function. She joined Sage in March 2015, becoming chief people officer in September 2018.

Before joining Sage, Amanda spent eighteen years at a number of global FTSE organizations. She has experience across all aspects of human resources – with a particular focus on M&A integration – in order to drive and transformation and change. She is passionate about developing talent and leadership while creating truly inclusive organizations promoting diversity.

Amanda has a bachelor’s degree in history from the University of Warwick and has done postgraduate studies in human resources management. 

You can follow Amanda on X @AmandaCusdinHR

Aaron Harris

Aaron Harris

Chief Technology Officer

Responsible for Sage’s technology strategy and software architecture, Aaron Harris has more than 20 years of high-tech engineering experience in business applications and software development strategies.

Previously a founding leader of Sage Intacct, acquired by Sage in 2017, Aaron led the company’s product vision and technology direction, establishing Sage Intacct as the innovation leader in cloud financial management solutions.

You can follow Aaron on X @AaronRHarris.

Cath Keers

Chief Marketing Officer 

Cath Keers joined the Sage Board on July 1, 2017, as an independent non-executive director and then served as a non-independent non-executive director from April 2020 to June 2020.

Cath was subsequently appointed as chief marketing officer and is responsible for the global strategy and governance across all of Sage’s marketing – including brand, communications, events, digital channels and marketing operations. She previously held several senior executive roles at BT Group, O2, and as chair of Tesco Mobile.  

Cath’s non-executive experience includes advisory roles at TalkTalk, Bupa, Funding Circle Holdings plc and smaller companies including Ustwo and Trusted House Sitters.


Amy Lawson

Chief Corporate Affairs Officer

Amy is responsible for corporate affairs and sustainability at Sage, accountable for internal and external reputation and engagement. She sets the global communications strategy across PR, colleague communications, public affairs and analyst relations. 

Previously, Amy was head of the Cabinet Office media operation as a civil servant for the British government. She was also head of communications for Channel 4 News, where she was responsible for protecting and promoting the reputation of the national news program, its journalism and presenters.

You can follow Amy on X @amyllawson.

Eduardo Rosini

Chief Growth Officer

Eduardo leads our global GTM strategy, programs execution and centers of excellence. He joined Sage in 2023, bringing with him over 30 years of experience in global sales, marketing, and business development with global software companies.

His leadership and expertise has been instrumental in scaling global GTM organizations to effectively meet the needs of SME customers for leading software companies such as Microsoft, where he was corporate vice president for the SME Solutions and Partners group.
Date Document
January 18, 2019 Charter for the Executive Committee