CRM (Customer Relationship Management) allows you to track and manage your interactions with prospects, leads and customers as they move through every stage of your company’s sales cycle.
If ERP lets you focus on running of your business, CRM helps you focus on customers. CRM software helps companies to improve customer relationships by organising and automating communications and activities across all customer-facing departments including sales, marketing and customer service. With data about customer interactions stored in one central location, you and your team can gain valuable insights to help you nurture these relationships at every stage of the customer journey.
Understanding your customers can help improve marketing campaigns. With the help of CRM software, your marketing team can identify customer touchpoints like leads, new opportunities, and opportunities for conversions. They can then use this data to create targeted campaigns to drive sales.
CRM software also lets you quickly and easily download reports for key areas of your business including sales, customer service, lead reports, and marketing. CRM software even allows you to create tailored reports that measure how the business is performing against KPIs. This allows managers can evaluate where the business stands and make more informed decisions.